Why Network Marketing?

What is network marketing? Actually, every person in the United States has been involved in network marketing for many years, they just don't know it. You have probably read a good book, eaten at a great restaurant, or gone to an excellent movie. Did you tell anyone? If you did, then you are a network marketer. The only problem is that you never got paid to help promote that book, restaurant, or movie.
Business analysts such as Burke Hedges, author of Who Stole the American Dream, are comparing the growth patterns of network marketing to those of franchising. Over 30 years ago franchising was a revolutionary new system that people hated. The media called it a scam and rip-off. The papers were filled with stories about people who had lost their life savings in a franchise. Major Fortune 500 companies involved in franchising tried to conceal their identity. Hedges, in his book, indicates that there was even a strong movement by Congress to outlaw franchising. Today franchising contributes over one-third of the Gross National Product.

Why the change? A man named Ray, with a dream. He dreamed about hamburger restaurants with golden arches in every city throughout the U.S. Ray believed in that dream and went on the road to sell it. He sold his initial franchises for $500 to $1,000 each, and many people turned him down saying it was a pyramid scheme. In hindsight, how many of those McDonald's franchises would you have bought?